Online paid advertising has invariably had a consequential role to play in digital marketing. It is the knight in shining armor that comes around in your time of need; for example, when you are desperate for a last-minute push to achieve your sales goals. It is also a great stop-gap arrangement while you are developing a long-term digital marketing strategy. Having said that, there are a huge variety of businesses that benefit from PPC and infuse a lot of resources into it. So, let’s take a look at industries that go all out on their PPC campaigns.

5 Types of Businesses That Benefit the Most from PPC

Even though PPC advertising has the potential to benefit all industries, there are certain business niches that stand to profit even more than others. Understanding the particular needs of your audiences is invariably an essential part of knowing how they might respond to different marketing approaches. Keeping this in mind, we have compiled five categories of businesses that have already gained a lot and stand to gain even more from their PPC campaigns.

1. Businesses that Have Long-Lasting Customer Relationships

Sometimes, getting your foot in the door is what is required to create meaningful associations. Businesses that cultivate long-term relationships with their clients might just need the first click from PPC advertising to gain a long-term customer. For these companies, spending handsomely on a lead that will give a hundredfold return on investment in the coming years makes complete sense. This strategy involves looking at the bigger picture and playing the long game. Archetypal examples of such businesses are:

Medical, Dental, and Veterinary Professionals: These are professions that are always required for the well-being of both humans and animals. Also, these associations are pretty long-term once the relationship and trust have been established. These professionals need that first connection with patients that can be engendered by PPC campaigns. Hence, medical marketing definitely benefits from PPC in the long run.

Universities and Online Courses: These entities stand to accrue long-term benefits from conversions since these courses usually last from a few months to a few years. Hence, it makes sense to spend on PPC advertising to get more visitors to their portals.

TV, Internet, and Utility Providers: These purveyors also deal in long-term contracts, and once the customers have been signed on, they rarely change providers or renege on the contract. Therefore, spending on PPC campaigns makes veritable sense for them.

2. High Margin Businesses

While some businesses depend on long-term relationships, others are focused on closing singular deals with high margins. If you have a high-value product/service that is only required once in a blue moon, finding the customers who require these services is the best approach. When your website is not generating enough traffic/income, it is time to use PPC to tap into new audiences. That is why high-margin businesses count among those that benefit the most from PPC.

Lawyers: Lawyers are always on the lookout for high-profile cases that can make their careers and ensure a bumper income for their firms. As the margins on litigation are high, it makes sense for law firms to deploy PPC advertising.

Contractors: Contractors don’t come across new projects every day. These projects are usually high-value and long-term. The income that can be earned on the completion of these jobs is immense. Therefore, it is plausible that contractors utilize PPC advertising to attract these scarce leads in order to convert a few that will surely lead to sizeable profits.

Home Appliance Companies: Customers don’t usually buy home appliances ever so often. These are usually well-considered and long-term purchases. Since the time period between these purchases is long, it is prudent for home appliance companies to use PPC advertising to attract as many leads as they can.

Automotive Companies:People don’t buy new cars every few days. They usually keep the car for a few years before purchasing another one. Since the volume of vehicle purchases is lower than other commodities, it is logical for vehicle manufacturers to put PPC advertising to use in order to convert the relatively fewer leads into purchasing customers.

3. Businesses that Offer Rare or Niche Products

Products that are rare are the best use-case scenario for paid advertising. Since these businesses ordinarily have fewer resources, focusing on SEO would take too much time and effort. Conversely, deploying well-targeted PPC campaigns that target specific keywords pertaining to their niche products ensures a higher chance of people coming across them. Hence, companies that provide rare products not found at your neighborhood stores are unequivocally among those that profit the most from PPC.

4. Businesses that Offer a Diverse Assortment of Products

When you have a business that has a wide variety of offerings, it is vital that you clear your inventory faster. Many such businesses – which are usually eCommerce firms – invest considerable sums of money into paid advertising in order to do this. Employing SEO to sell each product is not viable when you have so many diverse ones in stock. Here, the effective deployment of PPC advertising is imperative. Aiming your strategy at long-tail keywords and perusing dynamic keyword insertion is the way to go for such companies.

5. Seasonal or Event-Based Businesses

Whether a business sells gifts or trinkets for certain events or festivals, or items required during particular seasons, it stands to profit from PPC advertising. PPC advertising campaigns can be set to run on certain dates or time periods, hence allowing seasonal businesses to more precisely target their ad spends. They can also set the PPC ads to display only to users who are actively searching for their seasonal wares, therefore, preventing wastage of their advertising budget and bringing in more effective leads. These companies can also use PPC to implement their holiday marketing tactics.